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Erin Lee Rice

DESIGNING SYSTEMS PEOPLE CAN TRUST
Because good design needs room to think.

I’m a UX leader who does my best work in environments where the stakes are high and the systems are complex. I believe great products emerge when teams have a little leeway to question assumptions, challenge the obvious, and design with intention. This portfolio shows how that philosophy played out leading UX for revenue-critical platforms at Lowe’s and customer experiences at Biltmore.

PORTFOLIO

CASE STUDIES

Contact me for a password to view case studies.

professional
Experience

2021-2023

ACAP Community.org
Digital Marketing Coordinator
Developed and executed a cross-channel digital strategy that scaled the organization from 4 chapters in 2 states to 8 chapters across 4 states in two years.

2017-2021

Lenoir-Rhyne University
Adjunct Professor of Design
Instructed students on basic elements of design and layout and human-centered design. Taught desktop publishing software, covering the basics of Adobe Photoshop, Illustrator,  InDesign, and XD in Adobe Creative Cloud.

2005-2021

Biltmore
Website Manager | UX Designer

Web team leadership and digital strategy  including CMS platforms, SEO, and large-scale site redesign.  Designed cohesive online experiences across ticketing, mobile app, and reservation portals, 

2003-2005

Walt Disney World
Site Manager of Photography Operations

Hired, trained, and managed employees at photography operations in multiple theme parks. Edited guest’s photos and added borders and graphics.

2021-Present

Lowe's Home Improvement
Senior Manager, UX
Lead UX strategy and execution across Enterprise Pricing, Merchandising, and Assortment Planning, supporting 21 product teams and 11 direct reports through shared systems, standards, and portfolio-level prioritization. 
Senior / Lead Product Designer 
Designed scalable interaction patterns, guardrails, and workflows for human-in-the-loop automation, ensuring trust, control, and consistency as capabilities expanded.
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EXPERIENCE

PROFESSIONAL Skills

 

CORE COMPETENCIES

Design Systems Strategy & Governance • Scalable Component Architecture • Platform & Portfolio Leadership • Accessibility & Inclusive Design (WCAG) • Enterprise SaaS & Internal Tools • UX Metrics & Validation • Product Triad Operating Model (PM/UX/Eng) • Service Design • Executive Storytelling & Influence • People Leadership (Hiring, Coaching, Performance)

 

TOOLS OF THE TRADE

Figma • FigJam • Design Tokens • Component Libraries • Design System Documentation

 

ANALYTICS & TESTING

Google Analytics • Adobe Analytics • Adobe Target • Pharros

 

FRONT-END LITERACY
HTML • CSS (working knowledge for design-engineering collaboration) 

PROFESSIONAL 
CONTACT
CONTACT

To find out how I can put my skills to work for your team or to schedule an interview, please contact me here.  I look forward to hearing from you!

​

erinleerice@gmail.com

Tel: 1-828-838-9744

Thanks for contacting me!

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